Effectiveness of Promotional Products

PPAI Study Confirms Effectiveness Of Promotional Products When Compared To Traditional Media

…A late 2009, two-part study designed by Promotional Products Association International (PPAI) and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional products advertising.

 
…The study found that:

• 94 percent could recall a promotional product they had received in the past two years
• 89 percent could also recall the advertiser
• 83 percent reported that they liked…

Click here to read more about this study at the PPAI website.